Market Leader Upper Intermediate 3rd Edition скачать

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Маркет Лидер предлагает самые современные и универсальные материалы, которые дают студентам возможность развивать устную речь, расширить словарный запас, закрепить знание основ грамматики, а также овладеть навыками ведения коммерческой корреспонденции, отвечать на деловые звонки и проводить презентации. Оригинальные материалы от ключевых деловых информационных источников и реальные интервью с деловыми людьми позволяют студентам обрести необходимые навыки общения в деловой среде.

Курс идеально подходит для студентов, которым необходимо изучение бизнес — лексики, правил и традиций ведения переговоров, составления деловых писем и факсов, а также навыки выражения своей позиции или точки зрения в деловой беседе.
Благодаря своим основным отличительным чертам — аутентичным материалам из газеты The Financial Times, специальным компонентам по отдельным отраслям бизнеса — Market Leader давно стал УМК делового английского номер один не только в России но и во всем мире.

На данной странице Вы можете скачать материалы Market Leader уровня Upper-Intermediate всех трех изданий.

Market Leader is a five-level business English course designed to bring the real world of international business into the language teaching classroom. It has been developed in association with the Financial Times newspaper, one of the world’s leading sources of professional information, to ensure the maximum range and authenticity of business content.
The course is intended for use either by students preparing for a career in business, or by those already working who want to improve their English communication skills. Each Course Book provides approximately 90 — 120 hours of class work. Now in its second edition, Market Leader is one of the top business English titles of recent years.
New Edition Market Leader is the business English course that brings contemporary business issues right into your classroom. Incorporating articles from the Financial Times (c) newspaper, Market Leader has authentic texts, effective case studies and a wide range of components.
The 3rd edition Course Book includes: All new reading texts from the Financial Times. All new case studies with opinions from successful consultants who work in the real world of business. All new listening texts reflecting the global nature of business. New Business Across Cultures’ spreads New Vocabulary Trainer.

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Market Leader 3rd Edition — UpperIntermediate — Course Book.pdf

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Business English Course Book

David Cotton David Falvey Simon Kent

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Talk about your

listening: An interview

Words thaI go with

with a brand manager

brand. product and

Reading: Building luxury

brands — Financial Times

Present simple and

Talk about your

Listening: An interview

British and American

with a sales director of

Talking about the future

Reading: What business

Hudson Corporation: Decide how a luggage manufacturer can protect its b r and

8TS: Retain a travel agent’s key client

Discuss attitudes to

Words for describing

change in general

Past simple and present

listening: An interview

with a management

Managing meetings AcquiringAsia Entertainment: Solve the problems arising from a recent merger

Writing: action minutes

WORKING ACROSS CULTURES: 1 SOCIALISING

REVISION UNIT A

Reading: A successful

Words and expressions

status within an

to describe company

relocation site of a

listening: An interview

with a management

UNIT 5 ADVERTISING

Reading: A new kind of

Words and expressions

for talking about

listening: An interview

with a marketing

listening: An interview

Words and expressions

Oealing with figures

with an investment

for talking about finance

Make your pitch: Present a new idea to investors

WORKING ACROSS CULTURES: 2 INTERNATIONAL MEETINGS

REVISION UNIT B

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UNIT 7 CULTURES

Discuss the importance of cultural awareness in business

Listening: An interview with the manager of a cultural training centre

Reading: Culture shock-

Idioms for talking about Social English

Advice, obligation and

a talk on business

Reading: Women at

Expressions for talking

Fast Fitness: Find

about job applications

on the telephone

a new manager for

Thanh Nien News

-ing forms and infinitives

a health dub chain

listening: An interview

with an international

Reading: Trade between

Words and expressions

China and the US — Chino

for talking about

a deal on leather

Listening: An interview

with an expert on

WORKING ACROSS CULTURES: 3 DOING BUSINESS INTERNATIONALLY

REVISION UNIT C

Reading: The ethics

Words to describe illegal

Considering options Principles or profit?:

of ethics at work

of resume writing­

activity or unethical

Debate some ethical

dilemmas facing a

Listening: An interview

with the director of

UNIT 11 LEADERSHIP

Discuss the qualities

Listening: An interview

of good leadership

with the managing

director of an executive

Reading: Leading L’Oreal

Words to describe

Lina Sports: Decide

on the best leader for

a troubled sportswear

Do a quiz on how

Reading: Head to head

Idioms from sport to

competitive you are

Listening: An interview

with a manager from the

WORKING ACROSS CULTURES: 4 COMMUNICATION STYLES

REVISION UNIT D

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What is Market Leader, and who is it for?

Market Leader is a multi· level business English course for businesspeople and students of business English. It has been developed in association with the Financial Times, one of the leading sources of business information in the world. It consists of 12 units based on topics of great interest to everyone involved in international business.

This third edition of the Intermediate level features completely updated content and a significantly enhanced range of authentic resource material, reflecting the latest trends in the business world. If you are in business, the course will greatly improve your ability to communicate in English in a wide range of business situations. If you are a student of business, the course will develop the communication skills you need to succeed in business and will enlarge your knowledge of the business world. Everybody studying this course will become more fluent and confident in using the language of business and should increase their career prospects.

David Falvey (left) has over 25 years’ teaching and managerial experience in the UK, japan and Hong

Kong. He has also worked as a teacher trainer at the British Council in Tokyo, and was until recently Head of the English Language Centre and Principal Lecturer at London Metropolitan University.

David Cotton (centre) has over 40 years’ experience teaching and training in EFL, ESP and English for Business, and is the author of numerous business English titles, including Agenda, World ofBusiness, International Business Topics and Keys to Management. He is also one of the authors of the best· selling Business C/ass. He was until recently a Senior Lecturer at London Metropolitan University.

Simon Kent (right) has over 20 years’ teaching experience, including three years as an in·company trainer in Berlin at the time of German reunification. He is currently a Senior Lecturer in business and general English, as well as having special responsibility for designing new courses at London Metropolitan U niversity.

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WORKING ACROSS CULTURES

What is in the units?

You are offered a variety of interesting activities in which you discuss the topic of the unit and exchange ideas about it.

You will learn important new words and phrases which you can use when you carry out the tasks in the unit. You can find definitions and examples, and listen to the pronunciation of new vocabulary in the i-Glossary feature on the OVO-ROM.

A good business dictionary, such as the Longman Business English Dictionary, will also help you to increase your business vocabulary.

You will read authentic articles on a variety of topics from the Financial Times and other newspapers and books on business. You will develop your reading skills and learn essential business vocabulary. You will also be able to discuss the ideas and issues in the articles.

You will hear authentic interviews with businesspeople and a variety of scripted recordings. You will develop listening skills such as listening for information and note-taking. You can also watch the interviews on the OVO-ROM.

This section focuses on common problem areas at intermediate level. You will become more accurate in your use of language. Each unit contains a Language review box which provides a review of key grammar items.

You will develop essential business communication skills, such as making presentations, taking part in meetings, negotiating, telephoning, and using English in social situations. Each Skills section contains a Useful language box, which provides you with the language you need to carry out the realistic business tasks in the book.

The Case studies are linked to the business topics of each unit. They are based on realistic business prablems or situations and allow you to use the language and communication skills you have developed while working through the unit.

They give you the opportunity to practise your speaking skills in realistic business situations. Each Case study ends with a writing task. Afteryou’ve finished the Case study, you can watch a consultant discussing the issues it raises on the OVO-ROM.

These four units focus on different aspects of international communication. They help to raise your awareness of potential problems or misunderstandings that may arise when doing business with people from different cultures.

Market Leader Intermediate third edition also contains four revision units, each based on material covered in the preceding three Course book units. Each revision unit is designed so that it can be completed in one session or on a unit-by-unit basis.


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